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Answer
In a monopoly, the goal of the monopolist is to make the most profit possible. When the marginal cost, which is the cost of producing one more unit, is less than the marginal revenue, which is the money earned from selling that extra unit, the monopolist can increase profits by producing more. This is because each additional unit sold adds more to revenue than it costs to produce. The monopolist will keep increasing production until the marginal cost equals the marginal revenue, as this is the point where profit is maximized. For example, if it costs $5 to make one more toy but selling it brings in $10, the monopolist will keep making toys until the cost of production rises to $10, at which point they will stop to ensure they are making the highest profit.
Detailed Explanation
When a monopolist sees that they can make more money from selling one more unit than it costs to make it, they should produce more. Other options are incorrect because Some might think that a monopolist should stop producing if costs are lower than revenue.
Key Concepts
Profit Maximization in Monopolies
Marginal Cost and Marginal Revenue
Imperfect Price Discrimination
Topic
Profit Maximization in Monopolies
Difficulty
medium level question
Cognitive Level
understand
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