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A firm maximizes profit when marginal revenue equals marginal cost.
Profit maximization occurs when total revenue is greater than total costs by the largest amount.
A firm should increase production as long as marginal cost is less than average total cost.
A firm can maximize profit by setting prices above the market equilibrium price.
Profit maximization is only relevant for monopolies and not for firms in competitive markets.
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Profit Maximization for Firms
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