📚 Learning Guide
Price Elasticity of Demand
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If the price of a luxury car increases by 10% and the quantity demanded decreases by 15%, what does this indicate about the price elasticity of demand?

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Learning Path

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Choose the Best Answer

A

Demand is elastic

B

Demand is inelastic

C

Demand is unitary elastic

D

Demand is perfectly inelastic

Understanding the Answer

Let's break down why this is correct

Answer

A 10% rise in price that cuts quantity demanded by 15% means the elasticity is 15% divided by 10%, or 1. 5 in magnitude. Because this number is greater than one, the demand is elastic—buyers cut back more than proportionally when the price goes up. Elastic demand shows that consumers are sensitive to price changes and can switch to other cars or reduce purchases. For example, if a luxury car cost $50,000 and its price jumps to $55,000, buyers might drop from 100 units sold to 85 units, reflecting the 15% drop.

Detailed Explanation

The elasticity is the ratio of the percent change in quantity to the percent change in price. Other options are incorrect because Some think a smaller quantity change means inelastic demand; Unitary elasticity means the percent changes are equal.

Key Concepts

Price Elasticity of Demand
Demand Sensitivity
Luxury Goods
Topic

Price Elasticity of Demand

Difficulty

medium level question

Cognitive Level

understand

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