📚 Learning Guide
Price Elasticity of Demand
hard

How does a price elasticity of demand greater than 1 affect consumer behavior when prices increase?

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Learning Path

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Choose the Best Answer

A

Demand decreases significantly

B

Demand remains unchanged

C

Demand increases significantly

D

Demand decreases slightly

Understanding the Answer

Let's break down why this is correct

Answer

When the price elasticity of demand is greater than one, it means that consumers are very responsive to price changes; a small rise in price leads to a proportionally larger drop in the quantity demanded. Because the percentage decrease in quantity demanded is bigger than the percentage increase in price, the total revenue that a firm earns from that product falls. For example, if a coffee shop raises the price of a latte from $3 to $4, the demand might drop from 100 cups to 70 cups, a 30 % fall in quantity versus a 33 % price rise, showing the demand is elastic. This strong reaction forces businesses to consider lowering prices or improving value to keep customers buying.

Detailed Explanation

When the elasticity is above 1, demand is elastic. Other options are incorrect because Some think demand stays the same when prices rise; A price hike does not make people want more of the good.

Key Concepts

Price Elasticity of Demand
Consumer Behavior
Substitution Effect
Topic

Price Elasticity of Demand

Difficulty

hard level question

Cognitive Level

understand

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