What is the primary goal of price discrimination in relation to market efficiency?

The primary goal of price discrimination is to increase a company's profits by charging different prices to different customers based on their willingness to pay. This practice can lead to greater market efficiency because it allows companies to sell more products to people who might not have bought them at a higher price. For example, a movie theater might charge lower prices for children and seniors, which encourages more people to attend, filling more seats and maximizing revenue. By capturing more consumer surplus, price discrimination helps ensure that resources are allocated more effectively in the market. Overall, when done correctly, it can benefit both the business and consumers by increasing access and sales.