📚 Learning Guide
Price Discrimination and Efficiency
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In the context of second-degree price discrimination, how does the elasticity of demand influence a firm's pricing strategy for different consumer segments?

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Choose the Best Answer

A

Firms charge lower prices to inelastic demand segments and higher prices to elastic segments.

B

Firms charge higher prices to inelastic demand segments and lower prices to elastic segments.

C

Elasticity of demand has no effect on pricing strategies in second-degree price discrimination.

D

Firms use uniform pricing regardless of demand elasticity.

Understanding the Answer

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Answer

Second-degree price discrimination occurs when a firm charges different prices based on the quantity consumed or the product version chosen. The elasticity of demand is important here because it measures how sensitive consumers are to price changes. For example, if a group of consumers is very responsive to price changes (high elasticity), the firm may offer lower prices to attract them, while charging higher prices to those who are less sensitive (low elasticity). This strategy helps the firm maximize its profits by capturing more consumer surplus from different segments. By understanding how much each segment is willing to pay, the firm can set prices that reflect their varying demand levels, ensuring efficiency in its pricing strategy.

Detailed Explanation

Firms charge more to customers who really need a product, like medicine. Other options are incorrect because This answer mixes up the groups; This answer is incorrect because demand elasticity really matters.

Key Concepts

second-degree price discrimination
elasticity of demand
Topic

Price Discrimination and Efficiency

Difficulty

medium level question

Cognitive Level

understand

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