📚 Learning Guide
Perfect Competition and Market Equilibrium
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In a perfectly competitive market, if a firm is currently producing at a level where marginal cost exceeds marginal revenue, what should the firm do to maximize profit?

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Learning Path
Learning Path

Question & Answer
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Choose the Best Answer

A

Increase production until marginal cost equals marginal revenue

B

Decrease production to reduce marginal cost

C

Maintain current production level as it is optimal

D

Raise the price of its product to improve revenue

Understanding the Answer

Let's break down why this is correct

Answer

In a perfectly competitive market, when a firm finds that its marginal cost is greater than its marginal revenue, it means that producing one more unit of the product is costing more than the money it would make from selling that unit. To maximize profit, the firm should reduce its production level. This is because if the cost of making an additional unit is higher than the revenue from selling it, the firm is losing money on that unit. For example, if a bakery sells cakes for $20 each but it costs $25 to make one more cake, the bakery should make fewer cakes to avoid losing money. By decreasing output until marginal cost equals marginal revenue, the firm can improve its profitability.

Detailed Explanation

When a firm's cost to make one more item is higher than the money it makes from selling that item, it loses money. Other options are incorrect because Some might think that making more items will help; Staying at the same level might seem safe, but if costs are too high, the firm will keep losing money.

Key Concepts

Perfect Competition
Profit Maximization
Market Equilibrium
Topic

Perfect Competition and Market Equilibrium

Difficulty

medium level question

Cognitive Level

understand

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