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Both firms will always seek to maximize their payoffs independently of each other.
A Nash Equilibrium occurs when neither firm has an incentive to unilaterally change their strategy.
If Gary's Gym lowers its price, eFitness will necessarily increase its advertising spending.
Changes in payoffs can lead to a new Nash Equilibrium if firms adjust their strategies accordingly.
The Nash Equilibrium is reached only when both firms are making the highest possible profits.
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Nash Equilibrium and Strategy Adjustments
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