📚 Learning Guide
Monopoly Output Levels
hard

In a monopoly market, how does the firm determine the optimal output level when it has price-setting power, considering the marginal cost and the ability to engage in price discrimination?

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Choose the Best Answer

A

By setting the price above marginal cost and producing where marginal revenue equals marginal cost

B

By producing at the level where average total cost is minimized

C

By equating price to marginal cost at all output levels

D

By maximizing total revenue without regard to marginal cost

Understanding the Answer

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Answer

In a monopoly market, a firm has control over the price of its product because it is the only seller. To determine the optimal output level, the firm looks at its marginal cost, which is the cost of producing one more unit. The firm will continue to produce more units as long as the price it can charge for those units is greater than or equal to the marginal cost. If the firm can engage in price discrimination, it can charge different prices to different customers based on their willingness to pay, maximizing its profits further. For example, if a monopoly selling ice cream can charge $5 to one group of customers and $3 to another, it will produce until the marginal cost of making the last ice cream is equal to the price charged to the last customer in each group.

Detailed Explanation

A monopoly sets a price higher than the cost to make one more item. Other options are incorrect because Some might think a firm should produce at the lowest average cost; It's a common mistake to think price should equal cost at all times.

Key Concepts

price-setting power
marginal cost
price discrimination
Topic

Monopoly Output Levels

Difficulty

hard level question

Cognitive Level

understand

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