In the context of price discrimination, what is the primary objective of a monopolist when setting different prices for different customer segments?

The primary objective of a monopolist when setting different prices for different customer segments is to maximize their profits. By charging higher prices to customers who are willing to pay more, the monopolist can capture more of the consumer surplus, which is the difference between what consumers are willing to pay and what they actually pay. For example, a movie theater might charge adults more for tickets while offering discounts to students or seniors. This way, the theater can attract price-sensitive customers while still making more money from those who can afford to pay higher prices. Overall, this strategy allows the monopolist to increase revenue and profit by effectively segmenting the market based on customers' willingness to pay.