Learning Path
Question & Answer1
Understand Question2
Review Options3
Learn Explanation4
Explore TopicChoose the Best Answer
A
Offering different prices to different consumer segments based on their willingness to pay
B
Setting prices equal to marginal cost for all consumers
C
Reducing production costs through economies of scale
D
Increasing advertising to enhance brand loyalty
Understanding the Answer
Let's break down why this is correct
Answer
In a monopoly market, a firm can maximize its profits through price discrimination by charging different prices to different customers based on their willingness to pay. This means that the firm identifies groups of consumers who value the product differently and sets prices accordingly, allowing it to capture more consumer surplus. For example, a movie theater might charge lower prices for children and seniors while charging adults a higher ticket price. To create barriers to entry for potential competitors, the monopolist can invest in unique technology, secure exclusive contracts with suppliers, or engage in aggressive marketing to build brand loyalty. These strategies make it difficult for new firms to enter the market and compete effectively, ensuring that the monopolist can maintain its higher profits over time.
Detailed Explanation
A monopoly can charge different prices to different groups of customers. Other options are incorrect because Setting prices equal to marginal cost means selling at the lowest price possible; Reducing production costs can help a firm save money, but it doesn't directly relate to charging different prices.
Key Concepts
price discrimination
barriers to entry
Topic
Monopoly and Game Theory
Difficulty
medium level question
Cognitive Level
understand
Ready to Master More Topics?
Join thousands of students using Seekh's interactive learning platform to excel in their studies with personalized practice and detailed explanations.