📚 Learning Guide
Monopoly and Game Theory
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In a monopoly market, which of the following strategies can a firm employ to maximize its profits through price discrimination while simultaneously creating barriers to entry for potential competitors?

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Learning Path

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Choose the Best Answer

A

Offering different prices to different consumer segments based on their willingness to pay

B

Setting prices equal to marginal cost for all consumers

C

Reducing production costs through economies of scale

D

Increasing advertising to enhance brand loyalty

Understanding the Answer

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Answer

In a monopoly market, a firm can maximize its profits through price discrimination by charging different prices to different customers based on their willingness to pay. This means that the firm identifies groups of consumers who value the product differently and sets prices accordingly, allowing it to capture more consumer surplus. For example, a movie theater might charge lower prices for children and seniors while charging adults a higher ticket price. To create barriers to entry for potential competitors, the monopolist can invest in unique technology, secure exclusive contracts with suppliers, or engage in aggressive marketing to build brand loyalty. These strategies make it difficult for new firms to enter the market and compete effectively, ensuring that the monopolist can maintain its higher profits over time.

Detailed Explanation

A monopoly can charge different prices to different groups of customers. Other options are incorrect because Setting prices equal to marginal cost means selling at the lowest price possible; Reducing production costs can help a firm save money, but it doesn't directly relate to charging different prices.

Key Concepts

price discrimination
barriers to entry
Topic

Monopoly and Game Theory

Difficulty

medium level question

Cognitive Level

understand

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