📚 Learning Guide
Market Demand and Equilibrium Changes
hard

If a decrease in consumer income leads to a leftward shift in the demand curve for milk in a perfectly competitive market, which of the following outcomes is most likely to occur in the short run for individual firms like Best Milk?

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Choose the Best Answer

A

The firm will increase production to maximize profits due to higher demand.

B

The firm will experience lower prices and may incur losses if average costs exceed the new market price.

C

The firm will maintain its production levels as average costs will not change.

D

The firm will exit the market immediately due to reduced consumer income.

Understanding the Answer

Let's break down why this is correct

Answer

When consumer income decreases, people generally buy less milk because they have less money to spend. This causes the demand curve for milk to shift to the left, meaning that at every price level, the quantity of milk demanded is lower. In a perfectly competitive market, this drop in demand leads to a surplus of milk, as firms like Best Milk continue to supply the same amount. As a result, the price of milk will likely fall because there are more products available than consumers want to buy. In the short run, Best Milk may experience lower sales and reduced profits due to this decrease in demand and price.

Detailed Explanation

When people have less money, they buy less milk. Other options are incorrect because This answer suggests that demand goes up, but that's not true here; This choice assumes costs stay the same, but lower prices can hurt profits.

Key Concepts

Market Demand Shifts
Equilibrium Price and Output
Profit Maximization
Topic

Market Demand and Equilibrium Changes

Difficulty

hard level question

Cognitive Level

understand

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