📚 Learning Guide
Market Adjustments and Firm Behavior
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In a perfectly competitive market, which of the following actions should a firm consider if it is experiencing economic losses? Select all that apply.

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Choose the Best Answer

A

Reduce output to the point where marginal cost equals marginal revenue

B

Increase prices to match competitors

C

Continue operating in the short run if losses are less than fixed costs

D

Exit the market immediately regardless of long-term prospects

E

Seek to lower variable costs to improve profitability

Understanding the Answer

Let's break down why this is correct

Answer

In a perfectly competitive market, a firm experiencing economic losses should first consider whether it can reduce its costs. This might involve cutting unnecessary expenses or improving efficiency in production. If losses continue, the firm may need to evaluate whether to temporarily shut down operations to avoid further losses, especially if the revenue does not cover variable costs. Lastly, the firm should think about whether it can adjust its output level to minimize losses, as producing less can sometimes lead to better financial results. For example, if a bakery is losing money because it is making too many cakes that aren’t selling, it might decide to bake fewer cakes to align better with customer demand.

Detailed Explanation

Lowering variable costs can help a firm make more money. Other options are incorrect because Reducing output might seem smart, but in perfect competition, firms can't set prices; Increasing prices isn't possible in a competitive market.

Key Concepts

Market adjustments in response to economic losses
Firm behavior in perfectly competitive markets
Short-run vs long-run decision making
Topic

Market Adjustments and Firm Behavior

Difficulty

medium level question

Cognitive Level

understand

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