📚 Learning Guide
Marginal Costs and Total Revenue
hard

In the context of a perfectly competitive market, if a firm experiences an increase in fixed costs while the price elasticity of demand remains constant, what will be the likely impact on the firm's revenue curves?

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Choose the Best Answer

A

Revenue curves will shift upward, increasing total revenue

B

Revenue curves will shift downward, decreasing total revenue

C

Revenue curves will remain unchanged, but marginal costs will increase

D

Revenue curves will become steeper, indicating a higher price elasticity

Understanding the Answer

Let's break down why this is correct

Answer

In a perfectly competitive market, firms are price takers, meaning they sell their products at the market price. When a firm experiences an increase in fixed costs, such as rent or salaries, this does not directly affect the price of the product or the demand for it. Instead, the firm’s total revenue curve, which shows the relationship between the price of the product and total revenue, will remain unchanged because revenue depends on price and quantity sold. However, the increase in fixed costs will affect the firm’s profitability, as it will need to sell the same amount of product to cover these higher costs. For example, if a bakery's rent increases, it still sells cakes at the same price, but now it has to sell more cakes to make the same profit as before.

Detailed Explanation

When fixed costs increase, it doesn't change the price or quantity sold. Other options are incorrect because Some might think higher fixed costs mean more revenue; It's a common mistake to think that higher costs lower revenue.

Key Concepts

fixed costs
revenue curves
price elasticity of demand
Topic

Marginal Costs and Total Revenue

Difficulty

hard level question

Cognitive Level

understand

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