When comparing two products, how should a consumer decide which one provides greater value for their money?

When comparing two products, a consumer should think about the concept of marginal benefit, which means the extra satisfaction or usefulness they get from each product compared to its cost. To find out which product gives greater value, a consumer can look at how much more they enjoy or need one product over the other for the price they pay. For example, if a consumer is deciding between two smartphones, they might consider how much better the camera quality is on one phone compared to the other and how much more it costs. If the improvement in camera quality is worth the extra money to them, then that product may provide greater value. Ultimately, the decision comes down to whether the additional benefits of one product justify its higher price.