To maximize utility when making consumption decisions, consumers should compare the ________ of each good by dividing its marginal benefit by its price.

To maximize utility when making consumption decisions, consumers should compare the marginal benefit per dollar of each good. Marginal benefit is the additional satisfaction or value a person gets from consuming one more unit of a good. By dividing this marginal benefit by the price of the good, consumers can see how much satisfaction they gain for each dollar spent. For example, if a slice of pizza gives you 10 units of satisfaction and costs $2, the marginal benefit per dollar is 5. In contrast, if a drink gives you 6 units of satisfaction for $1, its marginal benefit per dollar is also 6, meaning the drink provides more satisfaction for your money than the pizza.