📚 Learning Guide
Impact of Currency Appreciation
hard

A Japanese electronics company has been exporting high-tech gadgets to Europe, but recently, the Yen has appreciated significantly against the Euro. Which of the following outcomes is most likely to occur due to this currency appreciation?

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Choose the Best Answer

A

The company will likely see an increase in exports to Europe as their products become more competitive.

B

The company may experience a decline in exports to Europe since their products are now more expensive for European consumers.

C

The appreciation of the Yen will have no impact on the company's export strategy as costs remain unchanged.

D

The company will benefit from cheaper imports of raw materials, compensating for the loss in exports.

Understanding the Answer

Let's break down why this is correct

Answer

When the Yen appreciates against the Euro, it means that the Yen has become stronger, making it more expensive for European customers to buy Japanese gadgets. As a result, the Japanese electronics company may see a decrease in sales in Europe because their products will cost more in Euros. For example, if a gadget originally priced at 100 Euros now costs 110 Euros due to the stronger Yen, European consumers might choose to buy cheaper alternatives from local companies instead. This situation could lead the Japanese company to lower its prices or look for other markets where the Yen's strength won't affect sales as much. Overall, currency appreciation can make exports less competitive, impacting a company's revenue and market strategy.

Detailed Explanation

When the Yen gets stronger, it means that it takes more Euros to buy the same Japanese products. Other options are incorrect because Some might think that higher prices mean better sales; It's a common belief that currency changes don't affect business.

Key Concepts

Currency Appreciation
Net Exports
Balance of Payments
Topic

Impact of Currency Appreciation

Difficulty

hard level question

Cognitive Level

understand

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