A company is trying to decide whether to launch a new advertising campaign while considering its competitor's potential actions. Which of the following strategies should the company choose if it aims to maximize its payoff in a competitive market scenario?

In a competitive market, the company should consider using a game theory strategy called "dominant strategy. " This means the company should choose the action that gives it the best outcome, no matter what the competitor does. For example, if the company knows that launching the advertising campaign will attract more customers regardless of whether the competitor also advertises or not, it should go ahead with the campaign. By focusing on this dominant strategy, the company can maximize its payoff by making a decision that is beneficial in any situation. Ultimately, the goal is to make a choice that consistently leads to the best results, even when facing uncertainty about the competitor's actions.