📚 Learning Guide
Elasticity of Demand
medium

How does an increase in price affect total revenue when the demand for a product is elastic?

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Learning Path
Learning Path

Question & Answer
1
Understand Question
2
Review Options
3
Learn Explanation
4
Explore Topic

Choose the Best Answer

A

Total revenue increases

B

Total revenue decreases

C

Total revenue remains unchanged

D

Total revenue fluctuates unpredictably

Understanding the Answer

Let's break down why this is correct

Answer

When the demand for a product is elastic, it means that consumers are very sensitive to price changes. If the price of the product increases, people will buy much less of it because they can find alternatives or simply choose not to buy it at all. As a result, total revenue, which is the amount of money a company makes from selling its product, will decrease. For example, if a coffee shop raises the price of its coffee, many customers might decide to switch to tea or make coffee at home instead, leading to fewer coffee sales and lower total revenue for the shop. In this case, the increase in price does not lead to more money for the business; instead, it causes them to earn less overall.

Detailed Explanation

When demand is elastic, people buy less if the price goes up. Other options are incorrect because Some might think higher prices always mean more money; It's a common mistake to think price changes don't affect revenue.

Key Concepts

Factors affecting elasticity
Total revenue and elasticity
Topic

Elasticity of Demand

Difficulty

medium level question

Cognitive Level

understand

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