📚 Learning Guide
Economic Profit and Oligopoly
hard

In an oligopoly, how does the entry of a new competitor like eFitness affect Gary's Gym's economic profit and strategic decisions?

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Choose the Best Answer

A

Gary's Gym will likely reduce prices to maintain market share, potentially lowering economic profit.

B

Gary's Gym will increase prices to maximize profit despite competition.

C

Gary's Gym's economic profit will remain unchanged regardless of eFitness's entry.

D

Gary's Gym will ignore the new competitor and maintain current pricing.

Understanding the Answer

Let's break down why this is correct

Answer

In an oligopoly, a few companies dominate the market, and their decisions can greatly affect one another. When a new competitor like eFitness enters the market, it can change the competition level, leading to potential changes in prices and services offered. For Gary's Gym, this could mean a decrease in economic profit because more choices for consumers might lead to lower membership fees or special promotions to attract customers. Gary's Gym may need to rethink its strategies, perhaps by improving its services or creating unique fitness programs to keep members engaged and loyal. For example, if eFitness offers lower prices, Gary's Gym might respond by adding group classes or personal training sessions to differentiate itself and maintain its customer base.

Detailed Explanation

When eFitness enters the market, Gary's Gym may lower its prices. Other options are incorrect because Some might think raising prices is smart to make more money; It's a common mistake to think nothing changes with new competition.

Key Concepts

Economic Profit
Oligopoly Market Structure
Strategic Interactions
Topic

Economic Profit and Oligopoly

Difficulty

hard level question

Cognitive Level

understand

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