📚 Learning Guide
Economic Profit and Oligopoly
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Gary's Gym is currently earning a positive economic profit due to a price of $50 per membership, while its average total cost is $40. If eFitness enters the market and both gyms decide to lower their prices to $45 to attract more customers, what is the likely outcome for Gary's Gym in terms of economic profit in the short run?

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Choose the Best Answer

A

Gary's Gym will continue to earn a positive economic profit.

B

Gary's Gym will break even as its price matches the average total cost.

C

Gary's Gym will incur an economic loss since its price is now below average total cost.

D

Gary's Gym will earn a negative economic profit regardless of the price changes.

Understanding the Answer

Let's break down why this is correct

Answer

In the short run, if eFitness enters the market and both gyms lower their prices to $45, Gary's Gym will see a change in its economic profit. Initially, Gary's Gym was earning a profit of $10 per membership, since its average total cost was $40 while the price was $50. However, with the new price of $45, the profit per membership drops to $5, because the average total cost remains at $40. This means that while Gary's Gym is still making a positive economic profit, it will be less than before, showing that competition can reduce profits even when they are still positive. For example, if Gary's Gym had 100 members, its profit would decrease from $1,000 to $500 due to the price drop.

Detailed Explanation

When Gary's Gym lowers its price to $45, it matches its average total cost of $40. Other options are incorrect because Some might think that lowering the price will still keep profits high; It's a common mistake to think that a lower price always means a loss.

Key Concepts

Economic Profit
Oligopoly
Market Dynamics
Topic

Economic Profit and Oligopoly

Difficulty

medium level question

Cognitive Level

understand

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