If the price of a good increases, the demand for that good will always decrease, regardless of other factors.

When a price goes up, most people buy less of the item because it costs more, so the quantity demanded usually falls. However, this rule is not absolute. Some products, like high‑end watches or luxury cars, are seen as better or more desirable when they are expensive, so people may actually buy more as the price rises. In other cases, a price hike can signal better quality or scarcity, encouraging more purchases. Thus, while price increases often lower demand, other factors can cause the opposite effect.