What does the concept of consumer utility maximization primarily involve?

Consumer utility maximization is about how people make choices to get the most satisfaction or happiness from the goods and services they buy. This concept suggests that consumers will try to spend their money in a way that gives them the highest possible level of enjoyment, given their budget. For example, if someone has $10 to spend, they might choose to buy two pizzas instead of one pizza and a soda because they believe the two pizzas will give them more satisfaction. Consumers consider the price of items and how much they value each item to decide what to buy. In this way, utility maximization helps explain why people make certain purchasing decisions based on their preferences and limitations.