What does the concept of consumer utility maximization primarily involve?

Consumer utility maximization is a concept in economics that focuses on how individuals make choices to get the most satisfaction or happiness from their purchases. It involves understanding that consumers have limited resources, like money, and they want to use these resources in a way that gives them the highest possible level of enjoyment. For example, if someone has $10, they might choose to buy two books instead of one book and a coffee because the two books provide more overall satisfaction. Consumers consider the prices of goods and their personal preferences when making these choices, aiming to balance their budget while maximizing their happiness. Ultimately, this concept helps explain how people decide what to buy based on their desires and the resources available to them.