A consumer is deciding between purchasing a smartwatch for $300 that provides 30 units of utility and a pair of headphones for $150 that provides 15 units of utility. Which category does this scenario best illustrate in terms of consumer utility maximization?

This scenario illustrates the concept of consumer utility maximization, which is about getting the most satisfaction or "utility" from spending money. When comparing the smartwatch and the headphones, we look at how much utility each item provides relative to its cost. The smartwatch costs $300 and offers 30 units of utility, giving a utility per dollar of 0. 1, while the headphones cost $150 and provide 15 units of utility, resulting in a utility per dollar of 0. 1 as well.