📚 Learning Guide
Consumer Surplus and Marginal Analysis
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How does an increase in price elasticity of demand affect consumer surplus in a market?

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Choose the Best Answer

A

Consumer surplus increases as consumers are less sensitive to price changes

B

Consumer surplus decreases as consumers become more sensitive to price changes

C

Consumer surplus remains unchanged regardless of price elasticity

D

Consumer surplus increases only if the quantity demanded increases

Understanding the Answer

Let's break down why this is correct

Answer

When the price elasticity of demand increases, it means that consumers are more responsive to changes in price. This usually happens when there are many substitutes available or when the product is not a necessity. As prices rise, consumers may quickly decide to buy less or switch to a different product, which can reduce the overall quantity sold. Because consumers are more sensitive to price changes, their willingness to pay at different price levels changes, potentially leading to a decrease in consumer surplus. For example, if the price of a popular soda increases significantly, many consumers might choose to buy a different drink instead, resulting in a lower consumer surplus for soda than before.

Detailed Explanation

When demand is more elastic, consumers react strongly to price changes. Other options are incorrect because This answer suggests consumers are less affected by price changes; This option claims that consumer surplus does not change.

Key Concepts

consumer surplus
price elasticity of demand
Topic

Consumer Surplus and Marginal Analysis

Difficulty

medium level question

Cognitive Level

understand

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