📚 Learning Guide
Behavioral Economics and Decision-Making
hard

In the context of behavioral economics, which of the following scenarios best illustrates the combined effects of loss aversion, availability heuristic, and temporal discounting in decision-making?

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Choose the Best Answer

A

A person refuses to invest in stocks after losing money in the past, despite current favorable market conditions.

B

A consumer chooses to buy a popular product based on recent advertisements rather than its long-term value.

C

An individual decides to delay a vacation due to the immediate cost, overlooking future benefits of relaxation.

D

A gambler continues to play a game despite ongoing losses, believing they are 'due' for a win based on past experiences.

Understanding the Answer

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Answer

In behavioral economics, loss aversion means that people feel the pain of losing something more strongly than the pleasure of gaining something of equal value. The availability heuristic refers to how people rely on immediate examples that come to mind when making decisions, while temporal discounting is the tendency to favor immediate rewards over future benefits. A good example of these concepts is when someone decides not to invest in a retirement fund because they focus on the money they would lose today rather than the larger amount they could gain in the future. They might think about the immediate expenses they would have to cut, which feels like a loss, and they might remember a friend who lost money in a similar investment, making them hesitant. This combination of fearing loss, recalling negative examples, and prioritizing immediate needs leads them to make a choice that could harm their long-term financial health.

Detailed Explanation

This choice shows loss aversion, which means people fear losing money more than they like gaining it. Other options are incorrect because This option shows a focus on recent ads, which relates to the availability heuristic; This choice highlights temporal discounting, where someone values immediate costs over future benefits.

Key Concepts

Loss aversion
Availability heuristic
Temporal discounting
Topic

Behavioral Economics and Decision-Making

Difficulty

hard level question

Cognitive Level

understand

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