In behavioral economics, why might individuals choose a less optimal option over a more beneficial one?

In behavioral economics, people sometimes choose options that aren’t the best for them because of emotions, biases, or the way choices are presented. For example, someone might prefer a smaller reward now, like $50 today, instead of waiting for a larger reward later, like $100 in a month. This is often due to a bias called "present bias," where immediate rewards feel more appealing than future ones. Additionally, people may also be influenced by how choices are framed; if a choice is presented in a way that highlights losses rather than gains, it can lead to poorer decisions. Ultimately, these factors show that our decision-making isn't always rational and can be swayed by psychological influences.