In behavioral economics, the concept of _____ refers to the tendency of individuals to give up one option in favor of another, often influenced by psychological factors rather than purely rational calculations.

In behavioral economics, the concept of "framing" refers to how the way choices are presented can influence our decisions. This means that when options are described in a certain way, people may choose differently than if the same options were presented differently. For example, if you see a health product labeled as "90% fat-free," you might feel more positive about it than if it’s labeled as "10% fat. " This shows that our decisions can be swayed by how information is framed, rather than just by the facts alone. Understanding framing helps us recognize that our choices are sometimes based on emotions or perceptions rather than pure logic.