How do social norms and the framing effect influence decision-making in behavioral economics, particularly when implementing behavioral nudges?

Social norms and the framing effect play important roles in how people make decisions in behavioral economics. Social norms are the unwritten rules about how to behave in a group, and they can influence people to act in ways that align with what others do. For example, if many people in a community recycle, others may be more likely to recycle too, thinking it’s the right thing to do. The framing effect, on the other hand, refers to how the way information is presented can change our choices. For instance, if a health message says "90% of people who quit smoking live longer," it sounds more appealing than saying "10% of people who smoke die young," even though they convey similar information, leading to better decision-making when nudges are applied.