Why is network depth considered important in business networking?

Network depth matters because it lets you tap into a wider range of skills, knowledge, and opportunities that you would not find with a shallow network. Each new layer of contacts introduces different industries, expertise, and viewpoints, which can spark creative solutions and new business ideas. When you have deeper connections, you’re more likely to hear about openings, partnerships, or market shifts before competitors do. For example, a startup founder who knows a software engineer, a marketing strategist, and a venture capitalist can quickly pivot product ideas, refine messaging, and secure funding, all thanks to the depth of her network. This layered support turns isolated contacts into a powerful engine for growth.