What is the primary reason a business would conduct a SWOT analysis before launching a new product?

A business does a SWOT analysis before launching a new product to see how well the idea fits the market and the company’s strengths and weaknesses. By listing Strengths, Weaknesses, Opportunities, and Threats, the team can spot hidden risks and promising chances early. This helps them decide whether to tweak the product, adjust pricing, or shift the marketing plan so the launch is more likely to succeed. For example, a tech firm might discover that a new smartwatch has great design (strength) but faces stiff competition from established brands (threat), prompting them to focus on unique health features instead.