📚 Learning Guide
SWOT Analysis
easy

What is the primary reason a business would conduct a SWOT analysis before launching a new product?

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Choose the Best Answer

A

To identify marketing trends in the industry

B

To understand internal capabilities and external market conditions

C

To create a financial forecast for the product

D

To comply with industry regulations

Understanding the Answer

Let's break down why this is correct

Answer

A business does a SWOT analysis before launching a new product to see how well the idea fits the market and the company’s strengths and weaknesses. By listing Strengths, Weaknesses, Opportunities, and Threats, the team can spot hidden risks and promising chances early. This helps them decide whether to tweak the product, adjust pricing, or shift the marketing plan so the launch is more likely to succeed. For example, a tech firm might discover that a new smartwatch has great design (strength) but faces stiff competition from established brands (threat), prompting them to focus on unique health features instead.

Detailed Explanation

A SWOT analysis looks at a company’s strengths and weaknesses inside the business and at opportunities and threats outside it. Other options are incorrect because The idea that SWOT is only about marketing trends is a misconception; Thinking SWOT creates a financial forecast is a misunderstanding.

Key Concepts

SWOT Analysis
Strategic Planning
Market Analysis
Topic

SWOT Analysis

Difficulty

easy level question

Cognitive Level

understand

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