Strengths : Weaknesses :: Opportunities : ?

In a SWOT analysis, strengths and weaknesses are internal factors, while opportunities and threats are external. So the relationship “Strengths : Weaknesses :: Opportunities : Threats” shows that the second pair mirrors the first: internal positives pair with internal negatives, and external positives pair with external negatives. For example, a company’s strong brand (strength) contrasts with poor supply chain (weakness), and a growing market (opportunity) contrasts with rising regulation (threat). This parallel structure helps you remember that each internal factor pairs with its opposite internal factor, and each external factor pairs with its opposite external factor.