In a SWOT analysis, which of the following is an example of a threat that a company may face in its external environment?

A threat in a SWOT analysis is something outside the company that could hurt its performance, like a new competitor that offers cheaper products. This kind of danger comes from the external environment and can reduce sales or market share. For example, if a tech firm sees a start‑up release a similar app at half the price, that start‑up is a threat. Identifying such threats helps the company plan strategies to stay competitive.