A startup has implemented the lean startup methodology by continually testing their product ideas with potential customers before fully launching them. Which category does this approach belong to in terms of performance impact?

The lean‑startup approach falls into the **strategic performance impact** category. By continuously testing ideas with real customers before launch, the startup aligns its product direction with actual market demand, reducing costly missteps. This proactive learning shortens time to market and builds a stronger competitive position. A small example is a company that tests a new app feature with a few users, learns it isn’t needed, and pivots before investing heavily, saving resources and improving long‑term strategy.