A tech startup has developed a new app aimed at helping users manage their time more effectively. After a few months of development, they decide to launch a beta version to a small group of users. During this phase, they receive mixed feedback about the app's functionality and user interface. Applying the Lean Startup Methodology, what should be their next step to ensure the app meets the needs of their target audience?

After launching the beta, the startup should collect concrete data from the mixed feedback by measuring key metrics such as user engagement, task completion time, and satisfaction scores. They then need to analyze this data to identify which features or UI elements are causing friction. Based on that analysis, they should refine the app—perhaps simplifying the interface or adding a missing shortcut—and release an updated version to the same small group for another round of testing. Repeating this Build‑Measure‑Learn cycle lets them validate whether the changes actually improve the user experience before scaling up. In this way the app is continuously shaped to fit the real needs of its audience.