In the Lean Startup Methodology, the process of testing key assumptions about a business idea through iterative experiments is referred to as __________.

In the Lean Startup Methodology, the process of testing key assumptions about a business idea through iterative experiments is called validated learning. It means you build a minimal product, measure real customer reactions, and then decide whether to keep, pivot, or stop the idea. Each experiment is designed to answer one specific hypothesis about customers, value, or cost. By repeating this cycle you reduce uncertainty and build only what customers actually want. For example, a startup might test whether people are willing to pay for a new app feature by releasing a simple prototype and tracking sign‑ups.