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Lean Startup Methodology
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In the Lean Startup Methodology, what is the primary purpose of the Build-Measure-Learn loop in relation to pivoting a startup's direction?

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Choose the Best Answer

A

To develop a product that meets customer needs before testing

B

To learn from customer feedback and make necessary adjustments to the product or strategy

C

To increase the number of features in a product without customer input

D

To create a marketing plan before developing the product

Understanding the Answer

Let's break down why this is correct

Answer

The Build‑Measure‑Learn loop lets a startup test a concrete idea quickly and see what actually happens. First, the team builds a minimal version of the product and releases it to a small group of users. Then they measure how those users behave, collecting data that shows whether the idea works. Finally, they learn from the results and decide whether to keep the idea, tweak it, or pivot to a different direction. For example, a company that sells a new app might find that users download it but rarely use it, so they learn that the feature is not useful and pivot to a new product that better meets user needs.

Detailed Explanation

The loop starts by building a small version of the product. Other options are incorrect because Some think the loop is about building first and then testing; Adding more features is not the goal of the loop.

Key Concepts

Build-Measure-Learn Loop
Pivot
Topic

Lean Startup Methodology

Difficulty

medium level question

Cognitive Level

understand

Practice Similar Questions

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What is the primary focus of the Build-Measure-Learn loop in the Lean Startup Methodology?

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In the Lean Startup Methodology, what is the primary purpose of the Build-Measure-Learn loop in relation to pivoting a startup's direction?

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