Business strategy : Competitive advantage :: Resource allocation : ?

Business strategy is the plan that positions a company to outperform competitors, creating competitive advantage. Resource allocation is the act of deciding where to put money, people, and time; it produces operational efficiency and value. In the analogy, the role of resource allocation is analogous to competitive advantage: it yields the benefit of efficient use of resources. For example, a tech firm allocates budget to R&D and marketing, which leads to faster product launches and higher sales.