In the context of business analysis techniques, a ___ analysis is a strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

The blank is filled with “SWOT,” which stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis lets a business or project team look inside and outside the organization, spotting internal strengths and weaknesses while scanning the market for opportunities and threats. By comparing these four elements, managers can decide where to invest, which risks to mitigate, and which external chances to chase. For example, a small coffee shop might find its strong local brand (strength), limited menu (weakness), a nearby office park (opportunity), and rising rent prices (threat). This simple framework helps turn data into clear strategic choices.