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Profit Maximization
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A company increases the price of its product from $50 to $60, resulting in a price elasticity of demand of -2. If the company's fixed costs are $10,000 and the variable cost per unit is $30, how many units must they sell to break even after the price increase?

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Learning Path

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Choose AnswerChoose the Best Answer

A

200 units

B

300 units

C

400 units

D

500 units

Understanding the Answer

Let's break down why this is correct

The contribution margin is the selling price minus the variable cost, so $60 minus $30 equals $30. Other options are incorrect because Selling only 200 units means covering 200 × $30 = $6,000 of fixed costs, leaving $4,000 unpaid; With 300 units the firm covers $9,000 in fixed costs, still $1,000 short.

Key Concepts

Price Elasticity of Demand
Break-even Analysis
Topic

Profit Maximization

Difficulty

medium level question

Cognitive Level

understand

Deep Dive: Profit Maximization

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Definition
Definition

Profit maximization involves firms optimizing their resource allocation to achieve the highest level of profit. This process includes comparing the marginal revenue product of labor and capital to their respective prices, aiming for both ratios to be equal to one for optimal resource utilization.

Topic Definition

Profit maximization involves firms optimizing their resource allocation to achieve the highest level of profit. This process includes comparing the marginal revenue product of labor and capital to their respective prices, aiming for both ratios to be equal to one for optimal resource utilization.

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