HomePrice Elasticity of Demand
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Price Elasticity of Demand
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A company notices that when they increase the price of their product by 10%, the quantity demanded decreases by 20%. How can the company use this information regarding price elasticity of demand to make strategic pricing decisions in the future?

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Learning Path

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Choose AnswerChoose the Best Answer

A

They should continue to raise prices to increase revenue.

B

They should lower prices to increase demand.

C

They should maintain prices as they are to keep stability.

D

They should ignore elasticity as it has no effect on profit.

Understanding the Answer

Let's break down why this is correct

When the price goes up, sales drop a lot, so the demand is elastic. Other options are incorrect because The mistake is thinking higher price always means more money; Keeping prices unchanged ignores the fact that customers respond to price changes.

Key Concepts

price changes
applications in business strategy
Topic

Price Elasticity of Demand

Difficulty

medium level question

Cognitive Level

understand

Deep Dive: Price Elasticity of Demand

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Definition
Definition

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price. It quantifies how much the quantity demanded will change in percentage terms in response to a one percent change in price. Elasticity values help determine the sensitivity of demand to price fluctuations.

Topic Definition

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price. It quantifies how much the quantity demanded will change in percentage terms in response to a one percent change in price. Elasticity values help determine the sensitivity of demand to price fluctuations.

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