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HomeHomework Helpsocial-science-researchLikert Scale

Likert Scale

A Likert scale is a psychometric scale used to measure attitudes or opinions by asking respondents to specify their level of agreement or disagreement with a given statement, typically on a balanced scale ranging from "strongly disagree" to "strongly agree." It allows for quantifying subjective experiences and opinions, facilitating statistical analysis of the data collected.

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Social Science Research
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Overview

The Likert scale is a widely used tool in surveys that allows researchers to measure attitudes and opinions quantitatively. By providing a range of response options, it enables respondents to express varying degrees of agreement or disagreement with specific statements. This method is particularly u...

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Key Terms

Likert Scale
A rating scale used to measure attitudes or opinions.

Example: On a scale from 1 to 5, rate your satisfaction with our service.

Survey
A method of gathering information from individuals.

Example: We conducted a survey to understand customer preferences.

Quantitative Research
Research that focuses on quantifying data and generalizing results.

Example: Quantitative research often uses surveys and experiments.

Descriptive Statistics
Statistics that summarize data from a sample.

Example: Mean and median are examples of descriptive statistics.

Bias
A systematic error that leads to incorrect conclusions.

Example: Leading questions can introduce bias in survey results.

Response Options
The choices provided to respondents in a survey.

Example: Response options for a Likert scale might include 'Strongly Disagree' to 'Strongly Agree'.

Related Topics

Survey Methodology
The study of how to design and conduct surveys effectively.
intermediate
Data Analysis Techniques
Methods for analyzing and interpreting data collected from surveys.
intermediate
Qualitative Research
Research focusing on understanding human behavior through non-numerical data.
advanced

Key Concepts

Rating ScaleSurvey MethodologyQuantitative ResearchData Analysis