Overview
The Likert scale is a widely used tool in surveys that allows researchers to measure attitudes and opinions quantitatively. By providing a range of response options, it enables respondents to express varying degrees of agreement or disagreement with specific statements. This method is particularly u...
Key Terms
Example: On a scale from 1 to 5, rate your satisfaction with our service.
Example: We conducted a survey to understand customer preferences.
Example: Quantitative research often uses surveys and experiments.
Example: Mean and median are examples of descriptive statistics.
Example: Leading questions can introduce bias in survey results.
Example: Response options for a Likert scale might include 'Strongly Disagree' to 'Strongly Agree'.