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HomeHomework HelppsychologyUnderstanding Attitudes

Understanding Attitudes

A stable combination of beliefs and emotional feelings about a topic, which can be positive or negative, explicit or implicit, and are influenced by various factors, including credibility, expertise, likeability, and attractiveness, and can be changed through different message factors and persuasion techniques

beginner
2 hours
Psychology
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Overview

Attitudes play a crucial role in shaping our perceptions and interactions with the world. They consist of three components: cognitive, affective, and behavioral, which together influence how we respond to various situations. Understanding these components helps us recognize the complexity of our att...

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Key Terms

Cognitive Component
The beliefs and thoughts that make up an attitude.

Example: Believing that exercise is beneficial for health.

Affective Component
The emotional response associated with an attitude.

Example: Feeling happy when thinking about a favorite hobby.

Behavioral Component
The way an attitude influences how we act.

Example: Choosing to go for a run because you value fitness.

Persuasion
The process of changing someone's attitude or behavior.

Example: Using advertisements to convince people to buy a product.

Cognitive Dissonance
The discomfort felt when holding conflicting beliefs or attitudes.

Example: Feeling guilty about eating junk food while wanting to be healthy.

Socialization
The process by which individuals learn and adopt the attitudes of their culture.

Example: Children adopting their parents' views on education.

Related Topics

Social Psychology
The study of how individuals influence and are influenced by others in social contexts.
intermediate
Cognitive Psychology
Explores mental processes like perception, memory, and reasoning that affect attitudes.
intermediate
Behavioral Psychology
Focuses on how behaviors are learned and reinforced, impacting attitudes.
intermediate

Key Concepts

Cognitive ComponentAffective ComponentBehavioral ComponentSocial Influence