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HomeHomework HelppsychologySocial Desirability

Social Desirability

Social desirability is a bias that occurs when individuals respond to survey questions or self-reports in a manner that they believe will be viewed favorably by others, often leading to over-reporting of positive behaviors or traits. This phenomenon can distort research findings and affect the validity of psychological assessments.

intermediate
2 hours
Psychology
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Overview

Social desirability is a significant concept in psychology that refers to the tendency of individuals to respond in a manner that will be viewed favorably by others. This bias can lead to inaccuracies in data collection, particularly in surveys and interviews, where respondents may overstate positiv...

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Key Terms

Response Bias
A tendency for respondents to answer questions inaccurately.

Example: A person may exaggerate their charitable donations on a survey.

Survey
A method of gathering information from individuals.

Example: A questionnaire sent to assess public opinion.

Self-Presentation
The process of controlling how one is perceived by others.

Example: Dressing formally for a job interview to create a good impression.

Social Norms
Expected standards of behavior within a group.

Example: Shaking hands when meeting someone new.

Anonymity
The condition of being anonymous or unidentified.

Example: Anonymous surveys can lead to more honest responses.

Indirect Questioning
A technique that asks questions in a way that reduces social desirability bias.

Example: Asking about friends' behaviors instead of one's own.

Related Topics

Response Styles
Explore how different response styles can affect survey results.
intermediate
Survey Methodology
Learn about the principles and practices of designing effective surveys.
intermediate
Cognitive Dissonance
Understand how conflicting beliefs can influence behavior and responses.
advanced

Key Concepts

self-presentationsocial normsresponse biassurveys