Overview
Research methodologies in psychology are essential for understanding human behavior and mental processes. They encompass various approaches, including qualitative, quantitative, and mixed methods, each serving different research purposes. By employing these methodologies, psychologists can gather da...
Key Terms
Example: Interviews and focus groups are common qualitative research methods.
Example: Surveys with rating scales are examples of quantitative research.
Example: A/B testing is a common experimental design in psychology.
Example: In a drug trial, the control group receives a placebo.
Example: Participants sign a form explaining the study's purpose and risks.
Example: Researchers must not disclose participants' identities in their reports.