Overview
Persuasion theories provide valuable insights into how individuals can influence others' thoughts and actions. By understanding the principles of persuasion, such as Cialdini's six principles and the Elaboration Likelihood Model, learners can apply these concepts in various real-world situations, fr...
Key Terms
Example: Using persuasive language in an advertisement.
Example: Scarcity creates demand for a product.
Example: Choosing to focus on a speaker's credentials (central route) or their likability (peripheral route).
Example: Feeling guilty about smoking despite knowing it's harmful.
Example: Choosing a restaurant based on its popularity.
Example: Trusting a doctor’s advice on health matters.
Related Topics
Social Influence
The study of how individuals change their thoughts, feelings, and behaviors in response to others.
intermediateCommunication Strategies
Techniques used to effectively convey messages and persuade audiences.
intermediateBehavioral Economics
The study of how psychological factors affect economic decision-making.
advancedKey Concepts
Cialdini's PrinciplesElaboration Likelihood ModelSocial ProofCognitive Dissonance