Overview
Central persuasion is a powerful method of influencing others by focusing on logical arguments and evidence. It is based on the Elaboration Likelihood Model, which distinguishes between central and peripheral routes of persuasion. Understanding how cognitive dissonance, message framing, and audience...
Key Terms
Example: Using facts to persuade someone to vote for a candidate.
Example: A detailed presentation persuades through the central route.
Example: Feeling guilty about smoking despite knowing it's harmful.
Example: Describing a surgery as '90% successful' vs. '10% failure.'
Example: Adjusting a speech based on the age and interests of the audience.
Example: Using rhetorical questions to engage an audience.
Related Topics
Social Influence
The study of how individuals change their thoughts, feelings, and behaviors in response to others.
intermediateRhetorical Strategies
Techniques used in writing and speaking to persuade or inform an audience effectively.
intermediateNegotiation Tactics
Strategies used to reach an agreement between parties, often involving persuasion.
advancedBehavioral Economics
The study of how psychological factors affect economic decision-making.
advancedKey Concepts
Elaboration Likelihood ModelCognitive DissonanceMessage FramingAudience Analysis