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HomeHomework HelppsychologyAttitude Change and Persuasion

Attitude Change and Persuasion

The process by which an individual's attitude or behavior is influenced by various factors, including validity effect, fear-arousing appeals, forewarning, disconfirmation bias, classical conditioning, operant conditioning, and social environment, leading to changes in attitude and potential behavior modification

intermediate
3 hours
Psychology
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Overview

Attitude change and persuasion are crucial concepts in psychology that explore how beliefs and feelings can be influenced. Understanding these processes helps us recognize the power of communication and social interactions in shaping our behaviors. Techniques such as cognitive dissonance and various...

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Key Terms

Attitude
A settled way of thinking or feeling about something.

Example: Having a positive attitude towards learning can enhance academic performance.

Persuasion
The act of convincing someone to do or believe something.

Example: Advertisers use persuasion to influence consumer choices.

Cognitive Dissonance
The mental discomfort experienced when holding two conflicting beliefs.

Example: Feeling guilty about eating junk food while wanting to be healthy.

Foot-in-the-Door Technique
A persuasion strategy where a small request is made first, followed by a larger request.

Example: Asking someone to sign a petition before asking for a donation.

Door-in-the-Face Technique
A persuasion strategy where a large request is made first, which is expected to be refused, followed by a smaller request.

Example: Requesting a large donation, then asking for a smaller amount.

Social Influence
The effect that other people have on an individual's thoughts, feelings, and behaviors.

Example: Peer pressure can influence teenagers to try new things.

Related Topics

Social Psychology
The study of how individuals influence and are influenced by others in social contexts.
intermediate
Communication Skills
The ability to convey information effectively and persuasively.
intermediate
Marketing Psychology
The application of psychological principles to marketing strategies and consumer behavior.
advanced

Key Concepts

Cognitive DissonanceSocial InfluencePersuasive TechniquesAttitude Formation